Policy: practical steps for CFOs toward sustainability

Nearly 70 per cent of chief executives of mid-sized to large companies believe that sustainability is vital to their profitability, and more than two-thirds say it will remain a high priority, according to recent global surveys by PwC of its clients.

3 practical steps for CFOs toward sustainability:

• Substantiate the business case for sustainability
• Measure the results from sustainability initiatives in financial terms
• Communicate the value of sustainability to shareholders

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