Dr Matt Prescott, an environmental consultant and web-campaigner for CC solutions, argues that the market can't be relied on to provide solutions to CC, regulation is required.
It will not be easy, but we must learn to accept that consumer choice cannot be expected to solve complex, large-scale problems.
Governments have to step up to the plate and to step in with legislation when it is needed; giving all the responsibility to markets and consumers is not good enough.
We must find the courage to remove the worst products from the market, to build environmental costs into prices, and give the low-carbon alternatives a half-decent chance of getting established.
Consumers will then take care of the rest.
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